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NEW VENTURE CREATION: SHORT COURSE 2

Identifying Business Opportunities

Guiding students to discover and evaluate viable business opportunities

This short course, “Identifying Business Opportunities,” is crafted specifically for educators aiming to empower future entrepreneurs. Teaching students to recognise and act on promising business opportunities is foundational to building a successful venture. This course provides educators with practical tools and insights into understanding market needs, evaluating opportunities and navigating potential challenges – essential skills that will support students in launching sustainable ventures.

This course includes:

  • 8 downloadable resources
  • SACE Accredited Certificate of Completion

Course Breakdown:

Chapter 1

The Link Between Marketing Strategy and Entrepreneurial Success

Chapter 2

Conducting Market Research

Chapter 3

Market Segmentation and Market Positioning

Chapter 4

How to Incorporate Market Research into a Marketing Plan

Chapter 5

Understanding the Importance of Product or Service Life Cycles to Markets or Market Segments

Time investment to complete course: 13 hours

Accreditation:

SACE accredited: Service Provider Number: PR 00000980

SACE Points: 10

What you’ll learn

This course will leave you with a comprehensive understanding of:

  • Identifying market demands and potential areas for growth
  • Conducting effective market research using practical tools
  • Segmenting markets to pinpoint target audiences
  • Positioning products and services effectively to maximize appeal
  • Integrating research findings into a cohesive marketing plan
  • Understanding product or service life cycles to sustain market relevance