New Venture Creation / Entrepreneurship

NEW VENTURE CREATION: SHORT COURSE 4

Marketing and Sales

Gain hands-on marketing and sales skills to transform entrepreneurial vision into a business reality

Firefly Business Model Canvas being taught to teenagers in a south africa school enviroment. A large (2)

teenage student identifying and analyzing market trends to stay ahead of competition 87369 (1)

Effective marketing and sales are essential for educators who aspire to empower future entrepreneurs. This short course covering Marketing and Sales, provides educators with the skills and insights necessary to guide students through the foundational principles of marketing and sales. Participants will learn how to construct and implement strategic marketing and sales plans tailored for small businesses.

Marketing and sales planning are crucial for small businesses, as they directly impact an enterprise’s growth and sustainability. In this course, educators will explore various techniques to identify target markets, develop a unique selling proposition and craft actionable sales strategies. Educators will be able to translate these concepts into practical knowledge that enhances their teaching and prepares students to navigate the dynamic world of business with confidence.

This Course Includes:

5 downloadable resources
SACE Accredited Certificate of Completion

Course Breakdown:

Chapter 1

Marketing and Sales Strategy and Planning for Small Business

Chapter 2

Recognising Market Trends and Demands

Chapter 3

Practical Sales Techniques for Small Business

Chapter 4

How to Incorporate Market Research into a Marketing Plan

Chapter 5

Essential Sales and Marketing Metrics

Partner with us on our New Venture Creation courses

Time investment to complete course: 8 hours

Accreditation:

SACE accredited: Service Provider Number: PR 00000980

SACE Points: 10

What you’ll learn

This course will leave you with a comprehensive understanding of:

How to create and implement an effective marketing and sales plan for a small business
Identifying and analysing market trends to stay ahead of competition
Techniques for engaging and retaining customers through practical sales methods
Integrating market research insights into actionable strategies
Measuring sales and marketing success using key performance metrics

This course equips educators with the knowledge to mentor aspiring entrepreneurs, helping them build sustainable business practices grounded in robust marketing and sales strategies.